Proceedings of International Conference on Applied Innovation in IT
2026/03/31, Volume 14, Issue 1, pp.7-18

Enhancing Arabic Content Recommendation Systems Using BERT-Based Semantic Representations and Hybrid Filtering Methods


Rasha Falah Kadhem


Abstract: This paper examines how Bidirectional Encoder Representations of Transformers (BERT) can be used together with TF-IDF and Word2Vec to enhance Arabic article recommendation systems. The research question is the following: Are BERT-based models able to significantly facilitate semantic perception and recommendation quality in contrast to the conventional collaborative and content-based filtering models. For that we have designed a hybrid framework combining morphological preprocessing (stemming, diacritic removal, stop word filtering), dimensionality reduction and semantic embeddings, and have evaluated it on large-scale Arabic data. Quantitative performance measures, accuracy, precision, recall, F1-score as well as the mean squared error were used to evaluate the system and qualitative analysis of the user satisfaction was done. Findings indicate that the suggested ARBERT model attains a maximum of 90 percent accuracy and 88.5 percent F1-score, which are better than traditional TF-IDF and Word2Vec baselines in quality and speed of response in terms of recommendations. In addition to the advantages of accuracy, the system successfully deals with dialectal variability and morphological complexity, demonstrating enhanced sensitivity of a system to cultural and contextual factors in advice. The results affirm that the methods based on deep learning can significantly outperform the classical methods on the Arabic recommendation tasks. The future research will apply reinforcement learning and real-time personalization to achieve more adaptability, scalability and user satisfaction.

Keywords: BERT, CBF, Recommendation System, AARS, Arabic Language.

DOI: Under indexing

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