AI for Sustainable Hospitality: Guest Perceptions of Green Technologies in Certified Hotels in the Philippines

Moresa Joy V. Gregana-Alcaraz and Lucky Boy M. Alcala

References:

1. S. Gössling and C. M. Hall, Sustainable Tourism: A Global Perspective. London, U.K.: Routledge, 2019.
2. D. Buhalis and D. Leung, “Smart hospitality – Interconnectivity and sustainability,” International Journal of Hospitality Management, vol. 71, pp. 41–50, 2018, doi: 10.1016/j.ijhm.2017.11.011.
3. V. Filimonau and D. De Coteau, “Food waste management in hospitality operations: A critical review,” Tourism Management, vol. 71, pp. 234–245, 2019.
4. S. Ivanov, C. Webster, and K. Berezina, “Adoption of robots and service automation in tourism and hospitality,” Tourism Management Perspectives, vol. 30, pp. 1–9, 2019, doi: 10.1016/j.tmp.2018.11.008.
5. I. Tussyadiah, “A review of research into automation in tourism: Launching the Annals of Tourism Research curated collection on artificial intelligence and robotics in tourism,” Annals of Tourism Research, vol. 81, Art. 102883, 2020, doi: 10.1016/j.annals.2020.102883.
6. Z.-X. Li, Y. Liu, and R. Ernst, “A dynamic 2000–540 Ma Earth history: From cratonic amalgamation to the age of supercontinent cycle,” Earth-Science Reviews, vol. 238, Art. 104336, pp. 1–45, 2023, doi: 10.1016/j.earscirev.2023.104336.
7. B. L. Chua et al., “Green hotels: The state of green hotel research and future directions,” International Journal of Hospitality Management, 2022.
8. Department of Tourism, National Green Certification Guidelines (ANAHAW). Republic of the Philippines, 2020. [Online]. Available: https://beta.tourism.gov.ph.
9. ASEAN Secretariat, ASEAN Green Hotel Standard. Jakarta, Indonesia, 2021. [Online]. Available: https://asean.org/book/asean-green-hotel-standard.
10. World Tourism Organization, Sustainable Development of Tourism. Madrid, Spain: UNWTO, 2023. [Online]. Available: https://www.unwto.org/sustainable-development.
11. J. J. Kim and H. Han, “Hotel service innovation with smart technologies: Exploring consumers’ readiness and behaviors,” Sustainability, vol. 14, no. 10, Art. 5746, 2022, doi: 10.3390/su14105746.
12. S. Ivanov and C. Webster, “Adoption of robots and service automation in tourism,” Tourism Management Perspectives, vol. 23, pp. 2–11, 2017, doi: 10.1016/j.tmp.2017.04.001.
13. D. Gursoy, O. H. Chi, L. Lu, and R. Nunkoo, “Consumers’ acceptance of artificially intelligent (AI) device use in service delivery,” International Journal of Information Management, vol. 49, pp. 157–169, 2019, doi: 10.1016/j.ijinfomgt.2019.03.008.
14. B. S. Nayak, S. Bhattacharya, and P. Nguyen, “Sustainability in tourism in emerging economies,” Sustainable Development, vol. 30, no. 1, pp. 112–124, 2022, doi: 10.1002/sd.2223.
15. H. Chen, G. Zhang, and P. K. C. Lee, “Guest perceptions of hotel sustainability initiatives and green technologies: A structural model of eco-friendly behavioral intentions,” Journal of Hospitality Marketing & Management, vol. 30, no. 3, pp. 325–343, 2021, doi: 10.1080/19368623.2020.1819643.
16. Y. Zhang et al., “Work on sustainability perceptions and consumer behavior,” 2022.
17. U. Gretzel, M. Sigala, Z. Xiang, and C. Koo, “Smart tourism: Foundations and developments,” Electronic Markets, vol. 30, no. 1, pp. 7–18, 2020, doi: 10.1007/s12525-020-00419-1.
18. F. D. Davis, “Perceived usefulness, perceived ease of use, and user acceptance of information technology,” MIS Quarterly, vol. 13, no. 3, pp. 319–340, 1989, doi: 10.2307/249008.
19. C. Koo, J. Ham, and N. Chung, “Examining the impact of smart technology in green hotels on guest satisfaction and behavioral intention,” Journal of Sustainable Tourism, vol. 29, no. 9, pp. 1405–1423, 2021, doi: 10.1080/09669582.2020.1855434.
20. L. Wang, Q. Zhang, M.-J. Ye, P. P. W. Wong, and Y. Gong, “Green hotels visit intention among young adults: Integrating the familiarity, novelty, trust, perceived risk, and theory of planned behaviour,” Humanities and Social Sciences Communications, vol. 11, Art. 1390, 2024.
21. B. S. Al-Romeedy et al., “Reimagining sustainability: The power of AI and intellectual capital in hospitality,” Journal of Hospitality & Tourism, 2024.
22. J. S. Lee, L. T. Hsu, H. Han, and Y. Kim, “Understanding how consumers view green hotels: How a hotel’s green image can influence behavioral intentions,” Journal of Sustainable Tourism, vol. 31, no. 2, pp. 324–342, 2020, doi: 10.1080/09669582.2019.1705464.
23. H. Han, L. T. Hsu, and C. Sheu, “Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental values and perceived usefulness,” Tourism Management, vol. 71, pp. 47–56, 2019, doi: 10.1016/j.tourman.2018.09.006.
24. I. Rahman et al., “Corporate social responsibility and environmental sustainability in hospitality,” Journal of Hospitality & Tourism Management, vol. 31, pp. 83–91, 2017.
25. A. Mehrabian and J. A. Russell, An Approach to Environmental Psychology. Cambridge, MA, USA: MIT Press, 1974.
26. I. Ajzen, “The theory of planned behavior,” Organizational Behavior and Human Decision Processes, vol. 50, no. 2, pp. 179–211, 1991, doi: 10.1016/0749-5978(91)90020-T.
27. J. F. Hair, G. T. M. Hult, C. Ringle, and M. Sarstedt, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 3rd ed. Thousand Oaks, CA, USA: Sage Publications, 2021.
28. L. T. Hu and P. M. Bentler, “Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives,” Structural Equation Modeling, vol. 6, no. 1, pp. 1–55, 1999, doi: 10.1080/10705519909540118.
29. Y. Duan, J. S. Edwards, and Y. K. Dwivedi, “Artificial intelligence for decision making in the era of Big Data – Evolution, challenges and research agenda,” International Journal of Information Management, vol. 48, pp. 63–71, 2019, doi: 10.1016/j.ijinfomgt.2019.01.021.
30. F. Xu, F. W. Kellermanns, L. Jin, and J. Xi, “Family support as social exchange in entrepreneurship: Its moderating impact on entrepreneurial stressors–well-being relationships,” Journal of Business Research, vol. 120, pp. 59–73, 2020.
31. H. Han and H. J. Yoon, “Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism,” International Journal of Hospitality Management, vol. 45, pp. 22–33, 2015, doi: 10.1016/j.ijhm.2014.11.004.
32. V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, “User acceptance of information technology: Toward a unified view,” MIS Quarterly, vol. 27, no. 3, pp. 425–478, 2003, doi: 10.2307/30036540.
33. J. Cohen, Statistical Power Analysis for the Behavioral Sciences, 2nd ed. Hillsdale, NJ, USA: Lawrence Erlbaum Associates, 1988.
34. P. M. Bentler and D. G. Bonett, “Significance tests and goodness-of-fit in the analysis of covariance structures,” Psychological Bulletin, vol. 88, no. 3, pp. 588–606, 1980, doi: 10.1037/0033-2909.88.3.588.