Proceedings of International Conference on Applied Innovation in IT
2013/03/25, Volume 1, Issue 1, pp.23-30

Best-Practice - Mobile Testing Viewing mobile usability studies with the example of an eyetracking study in the retail sector

Karsten Zischner

Abstract: Today, usability testing in the development of software and systems is essential. A stationary usability lab offers many different possibilities in the evaluation of usability, but it reaches its limits in terms of flexibility and the experimental conditions. Mobile usability studies consider consciously outside influences, and these studies require a specially adapted approach to preparation, implementation and evaluation. Using the example of a mobile eye tracking study the difficulties and the opportunities of mobile testing are considered.

Keywords: eyetracking, mobile eyetracking, mobile testing, mobile usability, usability, user experience

DOI: 10.13142/kt10001.04

Download: PDF


  1. Sarodnik, F., Brau, H., Methoden der Usability Evaluation Wissenschaftliche Grundlagen und praktische Anwendung, 2.Auflage Bern: Verlag Hans Huber, 2011.
  2. Berghaus, N., Eye-Tracking im stationaeren Einzelhandel - Eine empirische Analyse der Wahrnehmung von Kunden am Point of Purchase, 1.Auflage Koeln: Josef Eul Verlag, 2005.
  3. Richter, M., Flueckinger, M., Usability Engineering kompakt – Benutzbare Software gezielt entwickeln, 2.Auflage Heidelberg: Spektrum Akademischer Verlag, 2010.
  4. Nielsen, J., Usability Engineering, London: AP Professional Ltd., 1993.
  5. Vrizi, R.A., Refining the test phase of usability evaluation: how many subjects is enough? Human Factors, 1992.
  6. DIN EN ISO 9241, Ergonomische Anforderungen fuer Buerotaetigkeiten mit Bildschirmgeraeten.,S.94. Berlin: Beuth Verlag, 1997.



       - Call for Papers
       - Paper Submission
       - Important Dates
       - Committee
       - Guest registration


       - Volume 1, Issue 1 (ICAIIT 2013)
       - Volume 2, Issue 1 (ICAIIT 2014)
       - Volume 3, Issue 1 (ICAIIT 2015)
       - Volume 4, Issue 1 (ICAIIT 2016)
       - Volume 5, Issue 1 (ICAIIT 2017)
       - Volume 6, Issue 1 (ICAIIT 2018)
       - Volume 7, Issue 1 (ICAIIT 2019)


       ICAIIT 2019
         - Photos
         - Reports

       ICAIIT 2018
         - Photos
         - Reports





           ISSN 2199-8876
           Copyright © 2013-2019 Leonid Mylnikov. All rights reserved.